True connections
Gen Z’s “always-on” life isn’t a weakness. It’s their greatest strength.
The campaign consists of all true stories of how seamless connection enhances the life-moments of the “always-on” generation.
1st Place at NSAC District 3
2nd place at NSAC Semi-Finals
3rd place at NSAC Nationals
Team: UNC National Student Advertising Competition
My role: Art Direction and Strategy
UGC: #TRUECONNECTIONS
STRATEGY
Continue reading for the plans book which includes a more detailed look at the campaign, research, strategy, and budget.
